Virginia’s Own

Treasure Trove of Elegance and Craftsmanship, Where Every Piece Tells A Story As Unique As The Individuals Who Wear Them.

"As a couple who shares a passion for jewelry, our store is more than just a business—it's a celebration of love, craftsmanship, and the art of creating lasting memories through exquisite pieces."

Ed and Ethel’s is here to help you celebrate your story with jewelry.

As a cherished family-owned and operated jewelry store, we are proud to celebrate nearly three years of serving our community. Since the beginning, we have been dedicated to curating a collection of exquisite jewelry that reflects our commitment to quality and style. Guided by our passion for creating cherished moments, we are thankful to have fostered lasting relationships with our valued customers, aiming to always offer a warm and welcoming environment where everyone feels like part of our extended family.

We would love to help you with a free consultation on the Jewelry you need for any life event!

Custom

Design the Piece of Your Dreams

At Ed & Ethel’s Fine Jewelry, we take pride in our ability to transform your dreams into reality by offering personalized custom jewelry design services. Our team of skilled artisans and designers are dedicated to crafting a unique piece that reflects your style and captures your vision. From engagement rings and wedding bands to personalized pendants and bracelets, we work closely with you to understand your preferences, inspirations, and desired materials. Using advanced design techniques and state-of-the-art technology, we bring your ideas to life through detailed sketches and digital renderings.

Come and talk with us!

If you’re on the hunt for a special piece of jewelry or interested in designing something unique, we’re here to help. Our team is passionate about assisting you in finding or creating jewelry that truly reflects your personal style. Consider booking a time to come in and talk with us. We’re excited to help you explore the beautiful options and make your jewelry vision a reality.

We would love to help you with a free consultation on the Jewelry you need for any life event!

UPCOMING EVENT

The Singer Collection Estate Event

Tuesday, May 14th
10am – 6pm 

One of our most popular events of the year is here once again!

Ed & Ethel's Fine Jewelry will be filled with Vintage & Estate Jewelry ONLY on Tuesday, May 14th. This year we are hosting an entirely new collection! The Singer Estate Collection has an industry wide reputation for unsurpassed quality, professionalism, and vast true-period inventory. The collection holds over 600 pieces ranging in value from $500 to $50,000. No estate company does celebrity jewelry better than Singer. Whose jewelry will be available for purchase right here in Christiansburg? Just a few famous people you may know...Madonna, Elvis Presley, Betty White...among others. This is THE day for all of you who love estate, vintage, antique, and can-not-be-created-again jewelry!

Appointments are highly encouraged. Please use the chat or text us at (540)382-8673 to schedule yours today!

The Stinger Collection Estate Event Tuesday, May 14th 10am - 6pm